The new car showroom in Les Berges du Lac is conceived as a contemporary, sculptural space organized around a central hall crowned by a striking oculus that floods the interior with natural light. This circular opening becomes the architectural heart of the project, creating a luminous focal point that enhances the presentation of vehicles and elevates the customer experience. From this central zone, two elegant wing-like showroom aisles extend symmetrically on both sides, offering generous display areas while ensuring fluid circulation and clear visibility across the entire space.

The layout combines openness, light, and spatial clarity, allowing the architecture to highlight the brand’s identity and create an immersive, premium atmosphere. Designed with refined materials and carefully controlled proportions, the showroom establishes itself as a distinctive landmark in the vibrant urban landscape of Les Berges du Lac.