The new IVAL showroom for Fiat and Iveco is conceived as a contemporary, visually striking automotive hub that embodies the identity of both brands. The façade is dominated by expansive glass walls, allowing natural light to flood the interior while providing maximum visibility of the vehicles on display, highlighting the elegance and innovation of each model.

Behind the showroom, a dedicated after-sales service area ensures efficient maintenance and customer support, while a fully equipped parts department allows for the sale of genuine replacement components. The design integrates functionality and brand experience, creating a seamless journey from vehicle presentation to service, reflecting IVAL’s commitment to quality, transparency, and customer satisfaction.